![]() ![]() In doing so, we drove a huge 1,000+ organic installs and a 17.5% ad conversion rate. Influencers used native TikTok effects like the ‘green screen’ to maximize engagement, putting strong calls-to-action to drive installs with text in the video. They then resold these items, showing off two core features of the app: how easy it was to buy and enjoy luxury goods at 70% off, and how easy it was to re-sell them. In our work with Vestiaire, we asked 8 influencers to show off their personal style, wearing items purchased from Vestiaire Collective. Their core approach is sustainability, where you buy less but better. From creative ideation, expert influencer selection to boosting, we cover campaigns from all angles to ensure 100% optimisation.Ī great example comes from our work with Vestiaire Collective an app that was designed to buy and sell pre-loved fashion items. We have helped hundreds of brands capitalise on organic viral trends utilising our award winning influencer network and with the help of our specialised paid ads team. Imagine what would be possible if these popular content formats were combined with TikTok creators and boosted with paid ads? TikTok challenges has been effective at sending the likes of Gucci to JW Anderson’s ‘Harry Styles cardigan’ viral in 2020. Collaborate with influencers & boost with paid ads Collaborate with influencers & boost with paid adsġ. This article connects fashion brands with these valuable expert insights that we’ve collected from our experience running 200+ successful Gen Z campaigns and from our time studying user behaviour amongst fashion content on social media.ģ Ways Fashion Brands Can Leverage TikTok In 2023: ![]() Through our experience working with fashion brands, we have discovered some of the best hacks for disrupting the TikTok space. At Fanbytes by Brainlabs, we wanted to remain at the forefront of this so are now widely recognized for implementing blockbuster Gen Z influencer activations for prominent fashion brands on social media such as Vestiaire Collective, Boohoo & River Island. This is why, in 2023, fashion brands are navigating to the platform to get even a small chunk of it. It only takes a few scrolls on TikTok and the internet to bear witness to the ‘TikTok made me buy it’ headlines and comments.įrom popularising the #cottagecore aesthetic, inspiring users to upcycle their old clothes (#upcycling) or showing users how to ‘become a gucci influencer’ in the #guccimodelchallege, TikTok fashion has succeeded in making waves beyond its platform. ![]() Not only has Google trends revealed that global searches for the keyphrase ‘TikTok fashion’ are up by 195% since January 2020, but TikTok has begun to inspire purchases. Over the past year or two, we’ve witnessed an increasing interest and presence of fashion content on the platform, as well as an explosion of conversation in the wider digital world commenting on the power of TikTok on consumer behaviour and trends within the fashion industry. At Fanbytes by Brainlabs, we believe that the ultimate time for fashion brands to be on TikTok was last year, but the second best time is right now. ![]()
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